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California Self Storage Association

The Latest Industry News

With the daunting amount of news and information coming at you constantly it is impossible for any one person to keep up. Our team curates and alerts you to the "must have” information to ensure you are in the know. Having relevant, current information helps you to make the best decisions possible.

  • Tuesday, July 01, 2014 2:10 PM | CSSSA Admin (Administrator)

    Three is considered the most magical of all numbers, as evidenced by its use in religion (Holy Trinity), fairy tales (Three Little Pigs, Goldilocks and the Three Bears) and quotes (Third Time’s the Charm). In the case of self storage, one might say that three heads are better than one as the Arizona Self Storage Association (AZSA), California Self Storage Association (CSSA), and Nevada Self Storage Association (NVSSA) will be combining forces to host the "Meet Us at the River” initial Tri-State Self Storage Conference, October 16-17, at The Golden Nugget in Laughlin, Nevada.

    The event will feature top national speakers like Jeff Greenberger, Esq. ( and Carol Krendl (Owner, SkilCheck Services); round table sessions (led by groups like Chateau, U-Haul, OpenTech Alliance, StorageAhead, MiniCo, Mini-Storage Messenger, and more); breakout sessions for each state association and, of course, networking possibilities galore. Bob Hayworth (CEO, Baja Construction) will do a breakoutsession on solar and boat/RVstorage. The conference begins on October 16 from 5 – 7:30 with check-in and networking as well as an opportunity for attendees to meet their respective board members.

    Laughlin sits on the Colorado River where the three states come together. This is the first time that the AZSA, CSSA, and NVSSA have come together and the three associations are pleased to be able to offer quality content as well as great networking possibilities. And to add to the excitement, a raffle will be held for two great seats for the Toby Keith concert at The Golden Nugget on October 18, which will likely be a sellout.

    The convergence of the three states is exciting news for the director of each state association.

    "We are so thrilled to be part of this event with the AZSA and NVSSA,” said Erin King, the CSSA’s Executive Director. "To be able to bring the three states together for meaningful educational sessions as well as an opportunity to network on a grander scale is really terrific. Owners and managers in the surrounding areas should not miss it! Not only members are welcome as we also hope to meet many new people.And, of course, we fully expect to have lots of fun!”

    "The Nevada Self Storage Association is committed to growing membership and supporting the needs of the self storage industry in Nevada,” added Michelle Watson, president of the NVSSA. "We hold education events in Las Vegas or north in Reno but this will be the first educational event located in the southern most part of our state. A different type of learning experience can happen when there is true collaboration, which is one of the reasons we agreed to get involved when Erin King of the CSSA approached us with this idea.”

    "I believe that the Tri-State Conference will ultimately be seen as a great example of true collaboration! Working closely with our neighbors in California and Arizona we are able to bring the educational venue to the river in Laughlin, Nevada. Planning the event so that the information presented is relevant and timely to the ownership base in this region has happened almost seamlessly. We are very excited to be involved and look forward to working with our neighbors now and for years to come.”

    "Great self storage educational and networking opportunities are hard to come by and often far away, especially for businesses located outside of the largest cities,” said AZSA Executive Director Anne Mari DeCoster. "That's why the state self storage associations of Arizona, California & Nevada are enthusiastic about our first venture together: ‘Meet Us at the River' is a full day conference designed specifically to meet the needs of self storage, RV and boat storage businesses along the Upper Colorado River and nearby areas in Arizona, California, and Nevada. We will focus on the operational, management, legal, investment and financial challenges you face in providing self-storage and boat/vehicle/RV storage in your area.”

    The good news continues with the low registration fee of only $99.00 and rates at The Golden Nugget start at $34.99 per night. *Don't forget to mention the code "GCSSA14” when booking your room*


    For more information, contact each state director – AZSA Anne Mari DeCoster (, CSSA Erin King (, or NVSSA Michelle Watson (



    Arizona Self Storage Association

    Founded in 1996, the Arizona Self-Storage Association was created to strengthen the self-storage industry in Arizona, promote professional standards and quality, and present a unified voice on issues affecting the industry in the state and in its communities. AZSA continues that mission today with more than 550 facility and vendor members.

    Anne Mari Decoster, Executive Director

    PO Box 44031

    Phoenix, AZ 85064

    Ph: 602-374-7184


    California Self Storage Association

    The California Self Storage Association (CSSA) is the Non-Profit Trade Association for the Self Storage Industry in the State of California. For more than 10 years the Association has served as the official trade organization and voice of the Californian self storage industry. The association is quite active in representation of the industry before state legislative and regulatory bodies.

    Erin King - Executive Director

    4000 MacArthur Blvd., EAST TOWER Suite 600 Newport Beach, CA 92660

    Ph: (949) 783-4130


    Nevada Self Storage Association

    The Nevada Self Storage Association is managed by the Executive Director, Katrina Bruce under the guidance of the all-volunteer Board of Directors who all are actively involved in the industry as owners, managers and vendors. The Board of Directors represents the interests not only of the large multi-site operators but also the smaller single site operator.

    Michelle Watson – President

    P.O. Box 94795

    Las Vegas, NV 89193

    Ph: 480.326.9520

  • Monday, June 09, 2014 2:10 PM | CSSSA Admin (Administrator)

    She started out as a bookkeeper with little or no knowledge of the self storage industry. She met a person who also was a newcomer to the industry but wanted to give self storage a try and asked her to manager his first facility. And now, 10 years later, Cathy Soria has come to enjoy the self storage business the same way that visitors to San Francisco come to love her city. And Arco’s Self Storage has taken off, acquiring five properties in the last year alone.

    As an outsider to the self storage industry, Soria not only had to learn the ins and outs of running a self storage facility, but also the psychological aspects of dealing with customers and their needs. It was a major lifestyle shift from 20 years as a bookkeeper.

    "After meeting Emilio Arco before he opened his first store and getting to know him and hearing about his new business of self storage, I was quite intrigued,” says Soria. "He, too, was changing industries after 20 years and he asked me come on board and manage the still-to-be-built property in South San Francisco. It was quite a change from just crunching numbers all day since I had never been in a retail/customer service position. I had always lived behind the scenes of companies, just me and my calculator.”

    What started with 200 units and a dream has grown, thanks tohard work and many long days, into a self storage business that has continued to grow and expand on a yearly basis. When discussing some of the keys to success for Arco’s Self Storage, Soria actually feels her time working outside of self storage has helped both she and Emilio empathize with the customer.

    "We pride ourselves on our customer service and never forgetting what it was like to be on the other side of the counter,” Soria says. "Too many times I think that people start a business and they forget the little things that really make a difference to your customers. Besides our properties being secure, extremely clean and competitively priced, we always make sure that our restrooms are clean, we write Thank You cards to all new tenants, we have hot coffee and cold water in the office, and we even send out birthday cards!”

    And what sort of customer stories does she have to tell?

    "Overall there are many happy stories of marriage, babies and travels.There are always the sad stories of divorce and death, too.I receive lovely gifts from customers when they return from their travels around the world.It always touches my heart that they think of me so far from home.I’ve seen kids grow up, wine collections grow, and people come back and rent years later and I love to see their smile when they walk in the door especially when I remember their name!”

    As you might imagine, learning the ropes about self storage involved finding the right places and times to ask questions and network. And that is where her association with the CSSA has proved helpful.

    "The CSSA is invaluable for any storage facility, owner and manager,” adds Soria. "They are always the first place to start when you need something or have a question. Erin always makes herself available and the CSSA offers many classes and networking gatherings.They are always worth attending.”

    As you might imagine, Soria has a special place in her heart for good causes and Arco’s Self Storage works with many local and national charities, including the local fire department for the Toys for Tots Program, Rebuild Together and The American Cancer Society.

    And her philosophy for being a successful self storage business also reflects the fact that she came into the industry as an outsider.

    "Always think of your customers and what would make them happy!”

    Which goes to show that even a bookkeeper of 20 years can find happiness in self storage, too.


  • Thursday, May 15, 2014 2:11 PM | CSSSA Admin (Administrator)

    When anyone celebrates a 10th anniversary, it is a big deal. In the case of the California Self Storage Association, celebrating the 10th annual Owner’s Summit on July 17 at the Balboa Bay Club & Resort in Newport Beach is a VERY big deal! Thanks to the generous support and involvement of Talonvest Capital, a great lineup of speakers and panels will once again demonstrate why the CSSA Owner’s Summit is one of the most highly anticipated self storage events of the year in California.

    It starts with a top-notch keynote speaker in Neel Kashkari, former Assistant Secretary of the Treasury whose topic is “Lessons Learned from Public Service and the Private Investment World.” Kashkari is a 2014 Republican candidate for Governor of California, who also raised capital to help Silicon Valley entrepreneurs grow their companies at the San Francisco office of Goldman Sachs and led the Equities Group at PIMCO.

    The panels and presentations at this year’s gathering will also include: (1) Private Owner CEO Panel – topics covered to include Value-add Acquisitions Completed in 2014, Increasing Cost of Customer Acquisitions Due to Online Bookings ,and Effective Growth Strategies for Small to Large Operators for 2014 and Beyond; (2) a Split Roll Proposition 13 presentation; and (3) a Developments and Construction Panel.

    Of course, it wouldn’t be a CSSA gathering without great networking opportunities, a cocktail party and the opportunity to support Kure It Cancer Research at a special event following the cocktail party. It is also worth noting that this year’s Owner’s Summit will be starting earlier than usual (10:30 a.m.).

    “The Owner’s Summit has become one of our most anticipated events every year,” said Erin King, Executive Director of the CSSA. “Even after nine highly successful recent gatherings, we realize that we need to keep upping the ante and making it better. We think the 2014 version will be our best yet. Many thanks to Talonvest and Jim Davies for helping to pull so many parts of the presentation together.”

    The event has been a sellout in recent years, so those interested in attending may want to act quickly. Early Bird rates of $225 for owner/members are in effect until May 30, after which time the regular registration rate of $275 is in effect. The Early Bird rate of $525 is in effect for vendors/members until May 30 and then goes to $550. For those wishing to stay at the Balboa Bay Club and Resort, there is an exclusive discounted rate of $220 per night. The phone number for Balboa Bay is 888-894-2788 or you can book online at the Balboa Bay website, which is

    For more information about the 10th annual Owner’s Summit, please visit the CSSA website at or call the CSSA office at 949-783-4130.

  • Thursday, May 01, 2014 2:11 PM | CSSSA Admin (Administrator)

    Education may be the single greatest weapon in the battle to be the best at anything in life. The more you know, the more you can accomplish. Certainly, in self storage, the ability to learn about all aspects of the business – the latest trends, how to market your company, how to deal with customers, what the latest laws are – can go a long way toward making your business even more successful. The California Self Storage Association (CSSA) is singularly dedicated toward helping its members in every fashion, so it comes as no surprise that a new program offering CSSA members free webinars goes into effect on May 1.

    The webinars are being made available courtesy of Skilcheck Services. Among the topics available to CSSA members on May 1 are: Security Issues: Help Protect Your Company’s Goods; California ADA Appliance; and Making More Money at Your Auctions. CSSA members must log in at the CSSA website to view the videos. If a member doesn’t have an account for the CSSA’s online community he or she should contact Brenda Lafontaine at today.

    “We are so pleased to roll out this program to our members,” said Erin King, Executive Director of the CSSA. “We’d like to thank Skilcheck Services for helping us make these webinars available. Our mission at the CSSA is to do everything within our power to improve the lives of our members here in California and we think these webinars will provide great information and tips that all self storage owner/operators and managers can use.”

    The CSSA just concluded another highly successful West Coast Self Storage Owner’s Conference in Napa, CA. Included on the docket for upcoming months are an Owner’s Networking Breakfast at San Diego/Mira Mesa on June 26 and the 10th annual Self Storage Owner’s Summit July 17 in Newport Beach, CA.

    For more information about the free webinars or other CSSA member offerings, events and news, please visit the CSSA website at or contact the office at 949-783-4130.



  • Wednesday, April 09, 2014 2:11 PM | CSSSA Admin (Administrator)

    Performance Self Storage Group (PSSG) just announced that it has successfully represented the seller in the sale of Solano Storage & Retail Center located in Fairfield CA for $9,100,000. The facility is a multi-story institutional quality storage property that consists of 587 self storage units and 7 retail units. Carl Touhey and Jay Allen of Performance Self Storage Group represented the seller, who was a private self storage investment group and the buyer was a 1st time self storage investor.

    "This trophy property was well managed and cared for and as part of the purchase, the buyer had to assume a conduit loan. Our firm has handled multiple transactions with loan assumptions in the past and they are the furthest thing from being easy. Their complexity, constant delays and hurdles often-times send buyers the other way. However, there is a lack of quality storage properties on the market right now in CA and this combined with still low interest rates and influx of cash into our industry, a true seller’s market has been created and one where if the deal makes sense, buyers will do what they need to do to get it done,” said Touhey.


    Performance Self Storage Group

    570 El Camino Real #150-411

    Redwood City, CA 94063

    Office: (650) 260-2242

  • Thursday, April 03, 2014 2:28 PM | CSSSA Admin (Administrator)


    Media Contacts: Anton Communications
    Vanessa Showalter  949-748-0542
    Genevieve Anton  714-544-6503


    StorageTreasures/StorageBattles Signs Exclusive National Agreement with Pop-A-Lock

    Will eliminate the inconvenience and liability of cutting locks and taking photos of storage auction units

    SCOTTSDALE, Ariz. - April 1, 2014 - Auctions of abandoned self-storage units made famous through reality television shows such as Storage Wars, Auction Hunters and Storage Hunters are moving to a new battleground - online.


    Storage Treasures/Storage Battles, North America's largest and fastest growing online self-storage auction company, has partnered with Pop-A-Lock to offer customers lock cutting, photo taking and inventory services. The exclusive agreement with the nation's largest locksmith network will streamline services for Storage Treasures/Storage Battles managers and their customers.


    "This added service will bring convenience and a time-saving option to self-storage facility managers who no longer desire to cut their own locks, take pictures and inventory their storage units in preparation for sale," said James Grant, CEO of StorageTreasures/StorageBattles.  "This will also reduce their liability, as an insured third party will be performing this duty while being observed and witnessed by the facility manager."


    "Pop-A-Lock is the preferred provider to numerous corporate strategic partners. Our large footprint, prompt response, latest technology, and top quality make us the first choice for security. We look forward to working with Storage Treasures and their innovative, industry leading marketing and methodology." said Don Marks, CEO of Pop-A-Lock.


    StorageTreasures/StorageBattles has more than 4,000 self-storage facilities that have signed up to hold online auctions on its website-- from large publicly traded companies to independent operators. With a database of 800,000 registered buyers nationwide, StorageTreasures/StorageBattles averages more than 4,000 online auctions a month and expects to double that in 2014. With the national Self-Storage Association estimating there are 2 million auctions a year, the potential for growth in the online auction market is phenomenal.


    About StorageTreasures/StorageBattles

    StorageTreasures/Storage Battles is a free, social site to find live on-site storage auctions at any self-storage facility across the United States and Canada. Members also can bid on storage units online from participating facilities. StorageTreasures/Storage Battles has revolutionized the way in which the contents of self-storage units are marketed and publicly auctioned after the lessee has failed to pay rent. The site fills the gap between the operational systems that the industry currently utilizes and the public buyer who may be interested in the contents of a unit that is going to auction. The tools StorageTreasures/Storage Battles provides allows the storage industry not only to comply with, but also to exceed the intent of state laws governing the self-storage industry, protecting tenants and bidders alike. For more information please visit and


    About Pop-A-Lock

    Pop-A-Lock is the country's largest group of locksmiths, providing 24-hour locksmith service across the country. As a result of years of dedication to pride in service and customer satisfaction, we have developed a reputation for fulfilling customer needs quickly and professionally. Today, Pop-A-Lock is home to the nation's most trusted locksmiths. For more information please visit

  • Monday, March 31, 2014 2:28 PM | CSSSA Admin (Administrator)

    Westwood, KS – StorageAhead launched its innovative self storage management software, StorEdge, at the Inside Self-Storage World Expo in Las Vegas, NV, on March 31, 2014. The new platform features a streamlined interface, built-in lead management, and CRM capabilities. The cloud-based application is easily accessible and scalable to the individual needs of storage managers and owners.

    StorageAhead’s dedicated team worked closely with strategic customers to develop easy-to-use management software that meets the needs of an increasingly competitive and technology-sensitive market. “We put our engineers and designers in self storage facilities for months of hands-on experience so they could design and build a product that they would actually use themselves,” said President Robert Zhou. “The result is an intuitive product that a manager can learn in a day instead of in months.”

    StorageAhead’s experience in website design and lead generation provided the knowledge to create a platform capable of integrating all areas of operation. “StorEdge has all the functionality of the most sophisticated systems out there,” said Zhou. “We’ve incorporated rate management and manager task lists along with all the standard features users would expect, providing the most powerful and cost-effective solution in the industry,” said Zhou.

    StorEdge also allows the user to handle leads from the very first point of contact. “There’s not another solution that integrates lead tracking into facility management so seamlessly,” said Miller. “You have to have lead tracking in order to measure return on investment.” By consolidating lead, tenant, and unit management, StorEdge provides the tools to monitor the complete marketing apparatus, from inquiry sources to move-ins to length of stay.

    Because the software is cloud based, owners will have the ability to supervise their facilities from any location. “With the evolution of mobile computing, renters and owners are demanding solutions that meet those needs,” said Miller. “Whether you’re moving in prospective renters from iPads or opening gates from smartphones, you need a web-based solution to reach those goals.” Forthcoming updates will release quickly and directly with no disturbance to the user.

    StorEdge’s easy-to-use interface offers owners and managers the opportunity to minimize the time and cost of training and technical support. The attractive pricing model makes StorEdge an affordable solution for small-to-medium storage businesses, although it’s easily scalable to the needs of larger brands as well. For more information or to schedule a demo of the product visit


    About StorageAhead

    StorageAhead offers the most comprehensive web technology for the self-storage industry. We give your business the competitive edge by providing the tools you need to boost your rentals and maximize your profits. With our personalized marketing websites, lead-generating search engines, and business management software, our professional team is dedicated to your brand. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies – and your self-storage facility – succeed.



    For more information about StorageAhead and our products, please contact:


    4830 Rainbow Boulevard

    Westwood, KS 66103

    Office: (913) 954-4110


  • Monday, March 24, 2014 2:29 PM | CSSSA Admin (Administrator)

    Westwood, KS – StorageAhead’s cloud-based management software, StorEdge, is approaching its launch at the Inside Self-Storage World Expo in Las Vegas, NV. The new platform is easy to navigate and features built-in CRM capability as well as financial and business analytics. Live demos of StorEdge will be available at ISS Booth #421 from March 31 to April 1, 2014.


    About StorageAhead

    StorageAhead offers the most comprehensive web marketing technology for the self-storage industry. We give your small business the competitive edge by providing the tools you need to boost your rentals and maximize your profits. With our personalized marketing websites, lead-generating search engines, and business management software, our professional team is dedicated to your brand. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies – and your self-storage facility – succeed.


    For more information about StorageAhead and our products, please contact:


    4830 Rainbow Boulevard

    Westwood, KS 66103

    Office: (913) 954-4110


  • Monday, December 16, 2013 1:29 PM | CSSSA Admin (Administrator)


    December 2, 2013

    For more information, contact:

    Red Nova Labs


    Kansas City Startup,  StorageAhead, Appoints Robert Zhou as President

    WESTWOOD, Kan., (December 2, 2013) -  Red Nova Labs, a Kansas City-based web marketing company, is pleased to announce the appointment of Bob Zhou as President, effective November 18, 2013. Mr. Zhou, who had been the VP of Engineering and CTO with the company since its inception in 2008, will manage all operational aspects of the company.

    According to Dan Miller, who will remain as CEO, "Bob has taken a more proactive role in all aspects of the business in the past year. In addition to driving our SEO and technology, Bob assumed responsibility for marketing last February, driving our content, branding and design operations. It is only fitting that Bob has the title that goes along with the job he has been performing.”

    Although many Red Nova Labs employees won’t see much difference in the daily routine as a result of the change, the company has undergone a major transformation over the past year. Miller believes "the rapid growth presents several new opportunities and challenges which Bob is ready to approach head on.” According to Zhou, "with sales up nearly 50% percent and record profits in 2013, it’s great, but never enough. We have so much work to do in terms of market penetration and new product development.” In order to continue pushing the company past its current boundaries, Miller will be spending more time focusing efforts on business development and strategies needed to grow Red Nova Labs even faster.

    Red Nova Labs’ affiliate company, Storage Ahead, focuses on boosting online visibility for storage facility owners and operators. With the upcoming release of StorageAhead’s newest product StorEdge, facility management software for self storage, Miller can now spend more time developing this market and helping define an integrated business strategy in moving forward. Miller is ready to pass the torch in light of the company’s growth, saying "Bob has been instrumental in the growth and success of Red Nova Labs and has proven he is capable of taking us further, faster.”

    For more information, e-mail or call (913) 384-5700.

    About Red Nova Labs:

    Red Nova Labs is a Kansas City-based web marketing company that focuses on creating robust solutions for the self storage industry. From lead generating facility search engines to search engine optimized sites, we provide the online tools self storage owners and operators need to stay competitive by boosting their leads and overall rentals.


  • Friday, December 13, 2013 1:30 PM | CSSSA Admin (Administrator)

    Farmington Hills, MI (PRWEB) December 03, 2013

    The Storage Business Owners Alliance LLC ("SBOA”) (, the premiere buying group for self storage owners and operators nationwide, announced today that it will no longer charge membership fees to join its ever-growing buying group.

    Since its inception in 2010, the SBOA has grown to more than 3,000 member-facilities in just 3 years, and has seen growth as well in the number and quality of preferred vendor-partners.

    "We wanted to eliminate the membership fee so that self storage owners would not feel inhibited from using the SBOA vendors and the terrific deals they offer,” stated Ian Burnstein, President and co-founder of the SBOA. "Our size of membership and strength of vendor partnerships have strengthened our business model to the point where we can waive the membership fee and continue to provide outstanding service and pricing to our Members,” Burnstein added.

    SBOA Members can take advantage of pre-negotiated discounts on goods and services used daily in the operation of their self storage business without being required to pay a membership fee. These vendor partners include nationally recognized companies such as SBOA Merchant Services, SiteLink, OpenTech Alliance, SBOA Tenant Insurance, the Storage Group and many others.

    With more than 30 vendor-partners, Members can expect savings of 10% - 60%, with easy access to view all offerings through the SBOA website (http://www.theSBOA.COM/deals).

    "We enjoyed tremendous value from the SBOA with the membership fees in place,” said Chris Potash of Self Storage Zone. "The removal of the fee will open up opportunities for others to enjoy the same benefits that we have enjoyed for more than three years,” Potash added.

    To sign up for the Storage Business Owners Alliance (SBOA) or to learn more about these affiliate programs, please visit The Storage Business Owners Alliance (SBOA) features pre-negotiated discounts for owners and operators in the self storage industry.

California Self Storage Association

Contact Us

California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207


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