California Self Storage Association 

Legislative & Legal Committee

 

Committee Composition:

Minimum of 10 members (mostly owner/operator – preferably representing various regions throughout the state + possibly one or two business partners) – will work with CSSA Executive Director, attorneys, SSA and lobbyist (if contracted)

 

Skills and attributes of committee members:

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California Self Storage Association  

Education & Training Committee

 

Committee Composition:

Minimum of 8 members (preferred 60% to 40% owner/operators to business partners)

 

Skills and attributes of committee members: 

 

Committee meeting frequency:

Committee meets approximately 6 – 8 times per year via conference call 

 

Goals of the committee: 

Develop a full range of workshops or seminars, targeting owners and managers, covering topics of interest to most members. Care should be taken to offer these throughout the state to provide inexpensive and easy access by owners, operators, and managers. In addition, investigate various other methods of educating the membership including webinars, online on-demand courses, publications, and training manuals.

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California Self Storage Association  

Marketing & Communications Committee

 

Committee Composition:

Minimum of 8 members (can be mixed, preferred 50% to 50% owner/operators to business partners)

 

Skills and attributes of committee members:

            ·       Thorough understanding and assessment of various aspects of self storage operations

Committee meeting frequency:

 Committee meets approximately 6 – 8 times per year via conference call, depending on complexity of items needed for marketing – assignments and work in-between calls may be necessary. Individual "Marketing Teams" may meet more frequently to accomplish specific tasks.

 

Goals of the committee:

Oversee entire marketing effort by CSSA to communicate with members, trade press, media, and communities. Will require working closely with other committees to help them accomplish their goals through collaborative efforts to achieve their communication & marketing goals. Provide constant feedback (and possibly some physical tasks) to maintain updated website, add content to social media, and help promote social media to members. 

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California Self Storage Association  

Membership Committee

 

Committee Composition:

Minimum of 10 members (can be mixed, 50% to 50% owner/operators to business partners)

 

Skills and attributes of committee members:

               ·      Good connections within a region or throughout the state

 

Committee meeting frequency:

Committee meets approximately 7 - 9 times per year via conference call

 

Goals of the committee:

Recruitment – Review current membership demographics – breakdown of various categories. Collect and review list of potential members. Develop year-long marketing plan to recruit new members via email marketing campaign, booth at other industry tradeshow, direct solicitation, regional activities to invite prospective members, etc. Create and produce marketing pieces, ads, email blasts, description on website that highlights benefits of membership. Set goals and track progress.

Retention – Review lapsed members – develop program for direct solicitation to address their concerns. Work with Education & Training Committee and invite lapsed or non-renewed members to participate. Develop programs such as member-mentor. Set goals and track progress.