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California Self Storage Association

The Latest Industry News

With the daunting amount of news and information coming at you constantly it is impossible for any one person to keep up. Our team curates and alerts you to the "must have” information to ensure you are in the know. Having relevant, current information helps you to make the best decisions possible.

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  • Wednesday, March 15, 2023 11:27 AM | Ross Hutchings (Administrator)

    LOS ANGELES – March 15, 2023 -- LaTerra Development, a leading Los Angeles-based developer, has named Bryan Miranda, formerly Western Regional Vice President for Public Storage (NYSE:PSA), as Managing Director of LaTerra Storage to lead expansion of the self-storage company.

             As head of development in the Western United States for Public Storage, the largest self-storage REIT in the world, Miranda completed over $1 billion of self-storage development during his nearly 10 years with the company.

             “It’s possible Bryan has developed more self storage than anyone on the planet,” said Chris Tourtellotte, Managing Director for LaTerra Development.  “We look forward to his leadership in creating a preeminent self-storage company with us.  In addition to building ground-up storage facilities, we anticipate growing new investment vehicles such as value add and build-to-core.”

    In 2022, LaTerra announced its formation of a self-storage development platform and formed a joint venture with a fund managed by Macquarie Asset Management to deploy up to $300 million in self-storage developments initially concentrated in Los Angeles and other Southern California markets.

             LaTerra Storage already has five self-storage facilities underway in Metro Los Angeles and a 190,000 square foot facility (that includes boat and RV storage) in Irving, Texas.

             “Self-storage is complementary to our core apartment development business,” notes Tourtellotte.  LaTerra is one of the largest multifamily developers in the Los Angeles Metro Area with approximately 3,000 apartments currently in development.  LaTerra has additional properties underway in various locations throughout the western Sun Belt. 

     “Self-storage is part of the neighborhood ecosystem and supports housing density and small businesses, a primary goal for LaTerra,” Tourtellotte adds. 

    Prior to his role at Public Storage, Miranda was Senior Vice President with LNR Property Corporation and its affiliates where he acquired and developed real estate projects in multiple states.  He is a graduate of Loyola Marymount University with a degree in accounting.  He started his career with Coopers & Lybrand, now PriceWaterhouseCoopers.   

    Miranda is based in LaTerra’s Century City headquarters.

  • Tuesday, March 14, 2023 1:54 PM | Ross Hutchings (Administrator)

    MiniCo Announces Sale of Its Publishing Division to Storelocal

    Phoenix, AZ (March 8, 2023) – MiniCo Insurance Agency LLC (MiniCo) announced today that it has finalized the sale of its Publishing Division, effective March 1, 2023, to Storelocal Media Corporation (Storelocal). “It’s very exciting,” said Travis Morrow, Storelocal’s CEO, “Mini-Storage Messenger is not about just a magazine–it’s what it represents to the industry. We view Mini-Storage Messenger and its annual Self-Storage Almanac as more than a group of publications. It’s a communications platform in a relatively small industry that has been around essentially since the beginning. There’s endless opportunity.”

    MiniCo created the first self-storage industry trade publication with the launch of Mini-Storage Messenger in 1979. As the “original voice of the self-storage industry,” the company went on to innovate informational and educational resources for the industry including the landmark Self-Storage Almanac, Self-Storage Buyer’s Guide, Self-Storage Development Handbook, RV & Boat Storage Development Handbook, Self-Storage Expense Guidebook, and periodicals such as Self-Storage Now and Self-Storage Canada.

    Under MiniCo’s leadership, the division also became the publisher of choice for a large number of leading self-storage industry experts seeking to share their knowledge and expertise with a global audience.

    MiniCo executive Mike Schofield commented, “As MiniCo moves into its sixth decade of service to the self-storage community, we deeply appreciate the industry professionals, advertisers, and many dedicated team members who have all contributed to the remarkable innovation and high level of professionalism represented by our publishing operations. We are honored to hand over the legacy we have built to Storelocal and look forward to seeing everything their team creates going forward.”

    About Storelocal Media Corporation
    Storelocal Media Corporation is a division of Storelocal, a membership organization of independent self-storage operators. Storelocal is headquartered in Newport Beach, CA. For more information, visit:

    About MiniCo Insurance Agency, LLC
    MiniCo was founded in 1974 as a provider of specialty insurance products for the self-storage industry. Today the company is one of the largest program administrators in the United States, offering multiple specialty property and casualty insurance products for a variety of unique industries and exposures. MiniCo is a Jencap company. For more information, visit:

    Media Inquiries:
    Christa Van Zant
    Marketing Manager

    MiniCo Insurance
    10851 N. Black Canyon Highway, Suite 200 Phoenix, AZ, 85029, US | CA License: 0H04984

    Unsubscribe | Subscriber Options

  • Wednesday, January 18, 2023 10:24 AM | Ross Hutchings (Administrator)

    Wednesday, January 18, 2023
    Governor's Press Office: (916) 445-4571

    Businesses Impacted by Storms Now Eligible for Emergency Tax Relief

    SACRAMENTO – Business owners and taxpayers impacted by California’s winter storms are now eligible for emergency tax relief from late payment interest and penalties.

    “California is moving with the urgency this moment demands, rapidly bringing support to Californians recovering from the devastating impact of the recent storms,” said Governor Gavin Newsom. “Business owners across the state can now access much-needed assistance to help accelerate their recovery efforts, including relief from interest and penalties.”

    Impacts of the storms have been felt throughout the state, and small business owners who have been affected by flooding, power outages, and other storm-related hardships may request up to an additional three months to file their tax returns. Taxpayers who face return deadlines between January 4, 2023 and January 31, 2023 who are granted relief will not have to pay interest and penalties if they are unable to file their returns and pay taxes and fees by the original due date.

    “Help is available for California businesses,” California Department of Tax and Fee Administration Director Nick Maduros said. “If you cannot file or make a payment on time because of the storms, please reach out to us, and we can offer some relief.”

    Impacted taxpayers can request relief:

    • On the CDTFA website 
    • By mail at California Department of Tax and Fee Administration, PO Box 942879, MIC 35, Sacramento, CA 94279
    • In person at one of our field offices
    • By phone at 1-800-400-7115 (CRS:711), Monday through Friday from 7:30 a.m. to 5 p.m. (Pacific Time), except state holidays.

    Customers can also contact CDTFA to update account information, change an address or contact information, request replacement copies of CDTFA tax records, or ask questions about their account.

    In addition to our State of Emergency Tax Relief webpage, information regarding relief requests is available in various languages online, via videos in English and Spanish, and on CDTFA’s Online Services webpage.


    Governor Gavin Newsom
    1021 O Street, Suite 9000
    Sacramento, CA 95814


  • Saturday, January 14, 2023 1:40 PM | Ross Hutchings (Administrator)

    California Conforms to IRS Filing Extensions

    for California Storm Victims

    The Governor’s office has announced that California will conform to the filing extensions granted by the IRS for California storm victims. This means the FTB has extended filing and payment deadlines for many individuals and businesses in California until May 15, 2023.

    This relief applies to the following deadlines falling on or after January 8, 2023, and before May 15, 2023:

    ·     Individual income tax returns;

    ·     Business return filings normally due between March 15 and April 18, 2023;

    ·     Third and fourth-quarter estimated tax payments due on January 17, 2023, and April 18, 2023. Individual taxpayers can skip making the fourth quarter estimated tax payment and instead include it with the 2022 return as long as the return is filed on or before May 15, 2023;

    ·     IRA and health savings account (HSA) contributions; and

    ·     Quarterly payroll and excise tax returns, normally due on January 31, 2023, and April 30, 2023.

    In addition, the FTB will suspend the mailing of collection notices to affected taxpayers for the next 30 days, beginning January 13, 2023.

    The relief is automatically available to taxpayers who reside or have a business in the following counties:




    Santa Cruz



    San Benito


    Contra Costa


    San Bernardino


    El Dorado


    San Diego




    San Francisco




    San Joaquin




    San Luis Obispo




    San Mateo




    Santa Barbara


    Los Angeles


    Santa Clara



    The Governor's news release is available at:

  • Wednesday, November 30, 2022 1:34 PM | Ross Hutchings (Administrator)

    Talonvest Capital is recognized with the National Philanthropy Day Orange County - Outstanding Small Business Award

    Talonvest Capital is honored to be this year’s recipient of the National Philanthropy Day Orange County - Outstanding Small Business Award

    Philanthropy is not only a core value but a commitment that was made upon the firm’s founding, and we are fortunate to have the privilege of impacting the community we work in. To date, Talonvest has directly donated approximately $1.2 million to various organizations in gratitude for the trust given by our clients and teammates.

    We sincerely thank our amazing partners at Ronald McDonald House Orange County for the nomination, and we look forward to more successful fundraising efforts in the years to come.

  • Wednesday, July 27, 2022 4:51 PM | Ross Hutchings (Administrator)


    FREE Lunch & Learn - Orange County, CA

    From Janus International 

    Date & Time

    • Wednesday - August 3, 2022
    • 12:00 pm - 4:00 pm


    Courtyard Santa Ana Orange County

    8 MacArthur Place 

    Santa Ana, CA  92707

    Tel: 714-668-9993

    What you will learn

    • Why you should renovate or expand
    • Investment areas to consider
    • Utilizing unused parking lots and unbuildable land to expand with Relocatable Storage Units
    • How Door and Hallway Replacements go far beyond aesthetics
    • Maximizing space with Unit Remixes
    • Roofing Solutions to consider
    • Technology and Security upgrades to enhance the customer experience and minimize manual operations 
    • How to take advantage of Cost Segregation and Tax Incentives
    • and More!

    CLICK HERE for more information and to register!

  • Monday, July 25, 2022 3:49 PM | Ross Hutchings (Administrator)

    Over $165,000 Raised for Cancer Research by the California Self Storage Association and Its Members

    For immediate release July 22, 2022.

    Contact: Jackie Kurtz, 949-748-5916/

    Kure It Cancer Research is a 501(c)(3) nonprofit organization based out of Irvine, California. Kure It was started by US Storage Centers and Westport Properties founder, Barry Hoeven, after his own cancer diagnosis. The organization’s mission is to provide direct funding to support the brightest minds in translational research for underfunded cancers at leading cancer centers. With more than 90% of cancers being considered “underfunded,” Kure It provides research grants ranging from $50,000-$250,000 for researchers thinking outside the box with cutting edge projects and concepts. To date, Kure It has raised more than $12.6 million for cancer research and holds true to the belief, “Together We Can Eradicate Cancer”.

    As the charity of choice for the California Self Storage Association, Kure It has worked closely with the CSSA, partnering together to help raise money for these worthy causes. Over the years Kure It has been a participant at the CSSA’s annual conferences, both in Napa and Balboa, hosting various fundraising events and displaying their Round Up for Research program to owners and operators in the self-storage industry.

    During this year’s Balboa Owners Summit, Kure It took the stage at the conference and made an appeal to help award the next cancer research fund in the name of the California Self Storage Association. There was an overwhelming amount of support, with several owners standing up and making gifts on the spot. The event was a huge success with over $165,000 being raised during that quick ask. The pledges made that day will be added to funds from the 2021 events along with the CSSA Napa Conference to award a cancer research grant at a Comprehensive Cancer Center in California in honor of the CSSA and its members.

    Kure It would like to recognize those that stood up and pledged their support to make this new research grant possible.

    Platinum Sponsors, $25,000-$50,000

    Ken & Athelia Woolley, Extra Space


    Gold Sponsors, $10,000-$24,999:

    Brian and Denise Caster, Caster Properties

    Robert Chiti, OpenTech Alliance

    Steve Clark, Stephen Clark and Bob Baker, Clark Investment Group

    Pam Domingue, Storage Solution

    Joanne and Denny Geiler, So Cal Self Storage

    Bill Hobin, StoreQuest

    Drew Hoeven, Westport Properties

    Michael Schwatrz, SmartShop

    Nick Walker, CBRE


    Silver Sponsors, $5,000-9,999:

    Talonvest Capital


    Partner Sponsors, $1,000-$2,499:

    Karen Branson, Branson & Branson

    David Brett, David Brett Co

    Alex Meshechok, York RE Captial

    Chuck Mills, CEM Capital

    Kenneth Nitzberg, Devon Self Storage

    Marc and Laurie Smith, Personal Mini Storage

    Shannon Tarnutzer, Allspace Storage

    Peter Watson, Westport Properties

    Friend Sponsors, $100-999:

    Steve Cobbs, Invesco

    Anne Mari DeCoster, Storelocal Storage Co-op

    Ben Hall, Westport Properties

    Margaret Martin, Pegasis Group

    Natalie Ochi, SKS Management

    Karen Reggio, Storelocal Storage Co-op

    Tommy White, Westport Properties

    To learn more about Kure it please visit their website: or contact Jackie Kurtz at

  • Thursday, June 16, 2022 11:41 AM | Ross Hutchings (Administrator)

    WALNUT CREEK, Calif. (June 16, 2022) – StoragePRO Management, Inc, one of the nation's leading independent management companies specializing in self-storage, has officially expanded into Oregon. StoragePRO Management now manages Gecko RV & Boat Storage, a 120,276-square-foot storage facility conveniently located off State Highway 138 and east of I-5 at 350 NE Pomona Street in Roseburg, Ore. This new property partnership marks StoragePRO's 92nd facility under its management portfolio and eighth state to operate in, with others located in California, Colorado, Utah, Washington, Arizona, Nevada, Idaho, and now Oregon.

    Centrally located in the heart of Roseburg, Gecko RV & Boat Storage offers a vast array of indoor storage units as well as a variety of outdoor parking options. Gecko RV & Boat Storage has 171 storage units with sizes ranging from 2x5 feet to 20x40 feet across three buildings, and 161 RV, boat, and vehicle storage spaces ranging from 12x22 feet to 12x40 feet at ground level with secure, drive-up access.

    Modern amenities and first-class services include a property-wide 24-hour surveillance video system, fenced and gated property perimeters, 24-hour access, free sanitary dump and wash stations, storage protection plans, a retail-like leasing office with complimentary dollies and flat-carts, and affordable moving supplies such as boxes, locks, bubble wrap, and packing tape, and more.

    As a property manager, StoragePRO Management provides self-storage owners and investors with performance-tested business tools, informative reporting, efficient cost control, customer analytics, an online presence, and more, giving them the opportunity to focus on other personal and professional matters while their property receives the utmost care.

  • Friday, May 13, 2022 9:39 AM | Ross Hutchings (Administrator)

    The California Self Storage Association (CSSA) joins

    the sponsor/partner group in support of

    The Self Storage Hawai'i unConference,

    brought to you by The Inside Self Storage World Expo..

    It is a perfect partnership, as several owners and operators of Hawaiian self storage properties

    are also California operators and are members of the CSSA.

    And The California Self Storage Association knows all about great education and networking events.

    They host some of the best events in the industry.

    We are planning a special get-together at the Hawai'i unConference in October for owners and operators who are CSSA members.

    In the meantime, you should attend the great events that the CSSA hosts.

    See the California events with this link!

    Let's talk at the Napa Owners' Conference.

    Join us for another wonderful self storage gathering.

    Registration is open for the 2022 event.

    Register with this link!

    Our room block is open.

    Book your rooms asap before they sell out.

    Book rooms with this link!

    There is still time to sign up for a sponsorship, too!

    Email Tron Jordheim at

    See the video below for some great things to do on The Big Island....

    Meet wonderful people

    Some of the brightest and warmest people in the self-storage industry will be at the Hawai'i Unconference to share and learn and network.

    Explore the Big Island

    The island of Hawai'i is an amazing place with endless opportunities for exploring nature, eating great food, and having rich experiences.

    Thank you to:

    The Inside Self Storage World Expo.

    Mini Storage Messenger

    Janus International

    Storage Structures

    Cover Roofing Solutions

    The California Self Storage Association

    Call Potential

    Self Storage Auction dot com

    Skilcheck Services

    Conversion Sciences

    Kure it

    Science Camps of America

    Store Here Self Storage

    The Call Here Self-Storage Call Center

    Self Storage Strategies

    Jordheim Consulting

    See all of our sponsors and partners at this link.

    We support the following organizations with our unconference:

    Kureit Cancer Research.

    Science Camps of America.

    Akaka Foundation for Tropical Forests.

    Our unconference is so fantastic because we have lots of networking and open forum discussions around the most pressing topics of the day. We spend mornings in sessions doing round-tables, panels, open discussions, and presentations. Afternoons and evenings are set aside for networking and enjoying the amazing Big Island of Hawai'i. Join us for a self-storage conference like no other in a place like no other.

  • Monday, April 25, 2022 8:02 AM | Ross Hutchings (Administrator)

    Media Contact:
    Claire Armstrong; 817-343-6633


    WALNUT CREEK, Calif. (April 18, 2022) –
    StoragePRO Management, Inc, the operator of nearly 100 storage facilities throughout the western U.S., has named Paul Evans as its new Vice President of Finance & Accounting, effective immediately.

    In this new role, Evans is responsible for all long-range financial matters, establishing company-wide financial and administrative objectives, policies, programs, and practices, directing the company’s accounting practices, and maintaining relationships with lending institutions and the financial community.

     “Paul’s diverse professional background, drive, and passion, along with his consistent track record of growing businesses and increasing profitability, makes him a superb asset to our team,” said Steve Mirabito, founder & president of StoragePRO Management. “He will surely be a key factor in guiding our organization moving forward and ensuring long-term growth.”

    Evans brings nearly two decades of experience with a background in many facets of commercial real estate and accounting to StoragePRO. He is a graduate of the University of Arizona, where he received a B.S. in Accounting from the Eller College of Business and Public Administration. He began his career in public accounting where he focused on the construction and real estate industries. Most recently, Evans served as the Finance Manager at Terminal Plaza Associates, LP in San Francisco. Other notable positions in Evans’ career include his time at Shorenstein Realty Services LP, Rialto Capital Management, and Blake|Griggs Properties.

    About StoragePRO Management, Inc.
    Founded in 1974 and headquartered in Walnut Creek, California, StoragePRO Management is the nation’s leading private management company specializing in self-storage. StoragePRO provides the digital marketing, technology, and operational systems that power today’s leading independent self-storage owners. For more information, visit:

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California Self Storage Association

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California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207


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