California Self Storage Association 

Legislative & Legal Committee

 

Desired number of committee members:

4 – 6 (mostly owner/operator – preferably representing various regions throughout the state + possibly one or two vendors) – will work with CSSA Executive Director, attorneys, SSA and lobbyist (if contracted)

 

Skills and attributes of committee members:

     ·        Understanding of California legislative process and basic legal issues that affect self storage operations

     ·      Ability to see the “big picture” as adept at understanding local issues

     ·      Ability to respond quickly to provide opinion, prospective, and/or vote on various legislative matters

     ·      Contacts or willingness to help develop grassroots efforts to support legislative advocacy by CSSA

     ·      Willingness to follow through on assignments given such as contacting potential members to testify and/or to support fundraising efforts

     ·      Ability to help grow our legislative funds (war chest)

     ·      True ambassador for the self storage industry and CSSA’s legislative and legal efforts and be willing to articulate that to local government officials, peers, and constituents

 

Committee meeting frequency:

Committee meets as necessary, depending on legislative and/or legal issues via conference call – minimum two meetings per year

 

Goals of the committee:

Legislative – Work with SSA, assigned lobbyist (if one is contracted), and legal counsel on legislative issues that arise on a statewide level. Provide input into the process and recommendations. Assist in monitoring local issues that could affect the self storage industry. Help craft and distribute arguments to all self storage operators throughout the state. Assist in organizing, directing, and communicating fund-raising efforts to build CSSA legislative funds (war chest) needed to support legislative efforts.

Legal – Work with attorney(s) to understand legal issues affecting self storage industry. Help provide answers to basic legal issues posed by members. Review and support publications and articles on legal matters. 

 

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California Self Storage Association  

Education & Training Committee

 

Desired number of committee members:

7 – 11 (60% to 40% owner/operators to vendors)

 

Skills and attributes of committee members: 

 

Committee meeting frequency:

Committee meets approximately 6 – 8 times per year via conference call 

 

Goals of the committee: 

Develop a full range of workshops or seminars, targeting owners and managers, covering topics of interest to most members. Care should be taken to offer these throughout the state to provide inexpensive and easy access by owners, operators, and managers. In addition, investigate various other methods of educating the membership including webinars, online on-demand courses, publications, and training manuals.

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California Self Storage Association  

Marketing & Communications Committee

 

Desired number of committee members:

8 – 12 (50% to 50% owner/operators to vendors)

 

Skills and attributes of committee members:

            ·       Thorough understanding and assessment of various aspects of self storage operations

Committee meeting frequency:

 Committee meets approximately 4 – 8 times per year via conference call, depending on complexity of items needed for marketing – assignments and work in-between calls may be necessary

 

Goals of the committee:

Oversee entire marketing effort by CSSA to communicate with members, trade press, media, and communities. Will require working closely with other committees to help them accomplish their goals through collaborative efforts to achieve their communication & marketing goals. Provide constant feedback (and possibly some physical tasks) to maintain updated website, add content to social media, and help promote social media to members. 

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California Self Storage Association  

Membership Committee

 

Desired number of committee members:

7 – 11 (50-50 owner/operators to vendors)

 

Skills and attributes of committee members:

               ·      Good connections within a region or throughout the state

 

Committee meeting frequency:

Committee meets approximately 6 times per year via conference call

 

Goals of the committee:

Recruitment – Review current membership demographics – breakdown of various categories. Collect and review list of potential members. Develop year-long marketing plan to recruit new members via email marketing campaign, booth at other industry tradeshow, direct solicitation, regional activities to invite prospective members, etc. Create and produce marketing pieces, ads, email blasts, description on website that highlights benefits of membership. Set goals and track progress.

Retention – Review lapsed members – develop program for direct solicitation to address their concerns. Work with Education & Training Committee and invite lapsed or non-renewed members to participate. Develop programs such as member-mentor. Set goals and track progress.