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California Self Storage Association

Dirk Wakeham joins StorageAhead as Chief Executive Officer

Thursday, September 11, 2014 2:09 PM | CSSSA Admin (Administrator)

Leading provider of technology solutions for self storage facilities expands management team in anticipation of hyper growth

Westwood, KS – StorageAhead, a wholly owned subsidiary of Red Nova Labs and leading provider of technology solutions for the self storage industry, announced on September 10, 2014 that Dirk Wakeham will join the company as Chief Executive Officer and as a member of its Board of Directors.

Wakeham has spent the last 20 years leading technology-enabled service companies focused on real estate. He brings to StorageAhead a leadership style that is driven by fanatical customer focus, strategic innovation, and a passionate articulation of a bold future for StorageAhead and the self storage industry. Wakeham previously served as President of RealPage (NASDAQ: RP), a leading provider of SaaS solutions for the rental housing industry. During his five years at RealPage, he led key aspects of the business, gaining a reputation as a trusted and collaborative leader and taking the business to more than $300 million in revenue with more than 2,000 people worldwide.

Prior to RealPage, Wakeham was Founder and CEO of LeasingDesk, a provider of risk mitigation solutions for rental housing. LeasingDesk was acquired by RealPage in April 2007. Wakeham founded LeasingDesk in 2000 after a 14-year career at Western National Group, a diversified apartment investment, management, and development firm in Irvine, California.

According to Dan Miller, Founder and President of StorageAhead, "Dirk brings a strong record of product leadership, enterprise SaaS experience, and an excellent understanding of the needs of our industry. We share a common vision of delivering the first comprehensive cloud-based marketing automation, point of sale, and facility management platform for self storage brands of all sizes.”

"I’m excited to be joining StorageAhead at this point in the company’s lifecycle,” said Wakeham. "StorageAhead has quickly become the leader in websites and digital marketing solutions for self storage. I look forward to bringing the company to the next level and addressing the full platform of needs of all store owners, both large and small. After reviewing nearly every technology solution in the industry, I concluded there was a major void, with StorageAhead closest to filling that void, to deliver a 100% cloud-based SaaS solution that helps customers drive more leads, reduce customer acquisition cost, and improve operational efficiency. I am happy to be part of the team and to be working with Dan to see through his vision of an integrated and comprehensive self storage platform.”


StorageAhead, a wholly owned subsidiary of Red Nova Labs, offers the most comprehensive web technology for the self storage industry. We give your business the competitive edge by providing the tools you need to boost your rentals and maximize your profits. With our personalized marketing websites, lead-generating search engines, and property management software, our professional team is dedicated to your brand. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies – and your storage facility – succeed.

(913) 954-4110

Katelyn Wyss (

California Self Storage Association

Contact Us

California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207


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