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California Self Storage Association

CSSA Strategic Plan

Creating a more dynamic organization

There has never been a more dynamic and changing time for the self storage industry. We have seen seismic changes in how we market, attract and retain new storage customers, how we develop and acquire new storage facilities and leverage technology to optimize daily performance in operations.


CSSA 2019 Strategic Business Plan

Meeting:

CSSA held a Board of Directors Strategic Planning session on November 8 & 9, 2018 at the Queen Mary, Long Beach, CA.  The following members participated in this discussion: Robert Chiti, Pedro Florida, Pam Domingue, Drew Hoeven, Karen Branson, Eric Snyder, Eric Von Berg, Kenny Pratt, Mike Gong, Jeff Higashi, Josh Miller, Dave Watson, Nick Walker, Natolie Ochi. The discussion (and this report) was facilitated by Ross Hutchings, CAE, CSSA Executive Director.

Association History:

The California Self Storage Association was formed more than 16 years ago and represents self storage owners, operators, managers, vendors, and business partners throughout the state. Representing thousands of self storage facilities, CSSA provides ongoing education, legal advocacy, networking opportunities, and promotion of industry best practices, technological advancements, and business innovation. CSSA provides a variety of benefits to its members through discounted products and services; legislative and regulatory representation; and the sharing of knowledge and information through networking and educational opportunities.

Association Vision:

Core Values

Ü  Community – Fostering collaboration for the success of all

Ü  Education – Promoting success today

Ü  Foresight – Preparing for tomorrow

Ü  Advocacy – Protecting the industry

CSSA Core Purpose

The reason for our organization’s existence:

                     ***To drive the success of the self storage industry***

CSSA BHAG (Definitive Long-Range Goal)

The "destination" - where we are headed as an organization:

                 ***Be indispensable to the success of the self storage industry***

CSSA Mission

What we do as an organization:

                 ***To promote success in the self storage industry through advocacy, education,

                  and fostering community***

Association Goals:

CSSA will achieve it purpose and move closer to the long-range goal through focused short and long-term goals based on agreed-to values and operating guidelines. CSSA will focus on the following five areas for growth and sustainability:

Membership Services Goal

Increase membership through concerted recruitment effort and retention programs

Education and Professional Development Goal

Support and provide meaningful CSSA-branded education and training opportunities


Financial Resources Goal

Improve CSSA’s financial stability through increased revenue generating activities and fiscally responsible expenditures

Industry Protection Goal

Continue to monitor legislative, regulatory, and legal issues to protect the California self storage industry

Organizational Governance Goal

Review and enhance organizational structure and processes to support a dynamic, nimble organization


CLICK HERE for a complete document, including objectives & tactics for each goal

  To drive the success of the self storage industry

Association History:

The California Self Storage Association was formed more than 16 years ago and represents self storage owners, operators, managers, vendors, and business partners throughout the state. Representing thousands of self storage facilities, CSSA provides ongoing education, legal advocacy, networking opportunities, and promotion of industry best practices, technological advancements, and business innovation. CSSA provides a variety of benefits to its members through discounted products and services; legislative and regulatory representation; and the sharing of knowledge and information through networking and educational opportunities.

California Self Storage Association

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California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207
F: 949-861-9425

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