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California Self Storage Association

The Latest Industry News

With the daunting amount of news and information coming at you constantly it is impossible for any one person to keep up. Our team curates and alerts you to the "must have” information to ensure you are in the know. Having relevant, current information helps you to make the best decisions possible.

  • Tuesday, August 02, 2011 2:54 PM | CSSSA Admin (Administrator)


    (Temple, GA – August 2, 2011) Janus International is pleased to announce the addition of Rob Finelli as District Sales Manager, Southwest Region. Finelli was most recently employed by U.S. Door as Vice President of Sales, Western Operations, where he was responsible for regional sales of self storage and commercial door products. Prior to U.S. Door, he founded Finelli Metal Structures, a self storage metal building company.

    "Rob's vast amount of knowledge in the door and building components industry will be a tremendous asset to the Janus sales team,” states Vice President of Sales Ramey Jackson.

    Finelli will operate from his Gilbert, Arizona home office where he will spearhead regional commercial sheet door and rolling steel sales.


    Janus International is a leading manufacturer of rolling steel doors and coiling sheet doors for the industrial, commercial and self storage markets.

    Headquartered in Temple, GA, Janus has four U.S. locations as well as joint ventures in the UK and Mexico. For more information, visit our website at


    Amy Fuhlman

    Director of Marketing

    J A N U S I N T E R N A T I O N A L

    p. 770.562.2850

    f. 770.562.1991

    m. 404.787.8444

  • Tuesday, June 21, 2011 2:54 PM | CSSSA Admin (Administrator)


    Bancap Self Storage Group Selected To Market Lender-Owned In Southern California Moorpark, California Is Listed for $11.5 Million

    June 20, 2011: Bancap Self Storage Group, Inc., the "#1 Self Storage Broker in California,” recently announced that it has been selected as the exclusive broker for a lender owned self storage property in Ventura County, California. The firm will handle the marketing and sales activities for the Casino Self Storage property located in Moorpark, California. The property has been listed for sale with an asking price of $11,500,000.

    Casino Self Storage is an attractive, well designed and nicely constructed "Class A” self storage project. The project shows very well and enjoys good corner visibility and easy access on State Highway 118 / West Los Angeles Avenue with an average daily traffic count of approximately 32,500 vehicles per day.

    The two-story facility offers over 85,000 net square feet of self storage space demised into 822 units, including 91 climate controlled spaces. The buildings are concrete block, stucco and metal construction with metal interior partitions, roofs and doors.

    "There have been very few properties of this quality available for sale in Southern California,” said Dean Keller, President of Bancap Self Storage Group. "This is a rare opportunity to purchase a first class facility in a very desirable market, with tremendous upside potential.”

    The city of Moorpark is nestled in a flourishing valley near the larger cities of Simi Valley and Thousand Oaks. The area boasts spacious mountain views, a perpetual vacation climate, historical western charm, beautiful residential neighborhoods, outstanding schools, an exceptional college, fruit stands, cultural arts, fantastic shopping and a variety of restaurants. Moorpark is the perfect blend of country and city living. It is a family-oriented community with abundant open space, hiking & equestrian trails, world famous golf courses and incredible sunsets.

    The property was recently obtained through foreclosure and the foreclosing lender/owner is represented by LNR Partners, LLC as the special servicing agent for the original loan. LNR Partners has also engaged Platinum Storage Group to provide professional property management services for the property.

    Bancap Self Storage Group is the top selling broker of self storage facilities in California with over $900 million in completed sales. The company has specialized exclusively in self storage properties for over 25 years. The firm has recently brokered several lender-owned "REO” properties, as well as several first-class high occupancy properties that were very profitable. The firm has also facilitated numerous self storage portfolio sales in the state.

    For more information contact Dean Keller, President of Bancap Self Storage Group at (949) 888-5355 or visit the company web site at



    Dean Keller Ph. (949) 888-5355 


  • Thursday, June 16, 2011 2:54 PM | CSSSA Admin (Administrator)


    Dwayne Doherty







    Renowned Self Storage Expert Ray Wilson Joins Cushman & Wakefield 

    -Industry leading authority on self storage performance data combines forces with global firm to provide fully integrated service platform

    New York – June 15, 2011 – Cushman & Wakefield today announced that Charles Ray Wilson, MAI, CRE, Founder and Principal of Self Storage Data Services (SSDS) has joined the firm as a strategic partner in the company's Self Storage Industry group. Mr. Wilson is recognized as the industry's leading authority and foremost source for current and historic performance trending information pertaining to the self storage sector.

    "We are extremely pleased to announce that Ray Wilson will be joining Chris Sonne's industry leading self storage practice and become part of the Cushman & Wakefield team,” said John Busi, Executive Vice President and head of Valuation and Advisory for Cushman & Wakefield's Americas region. "In a dynamic partnership designed to differentiate Cushman & Wakefield from its competitors, Ray's unique service offerings will allow us to integrate the firm's sophisticated Self Storage Appraisal Report template with the most robust Self Storage database in the industry. The combined product will provide clients with optimal industry intelligence drawing from SSDS's 20 years of historical and current industry, market, and property specific data.”

    Mr. Wilson, who's internationally recognized Self Storage Performance Quarterly Report (SSPQ) Tracks thequarterly performanceon 6,000±facilities in the nation's top 50 largest markets, will work closely with Cushman & Wakefield Senior Managing Director Chris Sonne and his team in delivering a fully integrated platform of services. Current subscribers to the SSPQ report, including prominent Wall Street analysts and major institutional investors, also receive theMonthly Rental Activity Report that tracks the rental demand on one-million storage units nationwide.

    Recognizing the need for independent third party reporting on the industry, Mr. Wilson founded SSDS in 1992. It is currently the only comprehensive source for real time industry performance benchmarking and research reports. It is recognized world-wide for current performance trending information that includes; supply and demand statistics, rental rates, occupancy levels, concessions, and rental income. Its database includes proprietary information from both privately and publicly owned facilities and contains over 50,000 facilities coast to coast.

    Cushman & Wakefield's Valuation & Advisory division, which includes the Self Storage Industry group, is one of the largest fully integrated real estate valuation and consulting organizations in the world. The investment in this new addition advances the company's strategic direction in focused, specialized and dedicated practice groups.

    * * *

    Cushman & Wakefield is the world's largest privately-held commercial real estate services firm. Founded in 1917, it has 234 offices in 61 countries and more than 13,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. It offers a complete range of services within five primary disciplines: Transaction Services, including tenant and landlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investment management, investment banking, debt and equity financing; Corporate Occupier & Investor Services, including integrated real estate strategies for large corporations and property owners; Consulting Services, including business and real estate consulting; and Valuation & Advisory, including appraisals, highest and best use analysis, dispute resolution and litigation support, along with specialized expertise in various industry sectors. A recognized leader in global real estate research, the firm publishes a broad array of proprietary reports available on its online Knowledge Center at

    # # #

  • Wednesday, May 25, 2011 2:55 PM | CSSSA Admin (Administrator)


    INDIANAPOLIS IN, May 25, 2011 – Bader Company is pleased to announce that Maureen Lee has been promoted to President effective immediately. Maureen's capability, experience, and dedication as Chief Operating Officer position her well to lead the company in its continued growth. Her analytic, organizational and interpersonal skills are the elements needed to take Bader to the next level.

    Additionally, Bader Company announces the promotion of Amy Sobiski to Chief Operating Officer. Amy's experience as Manager in both the Claims and Administration departments, along with her proven leadership skills well qualify her to assume this new position. As an innovator and team builder Amy will be able to easily step into the Chief Operating Officer role.

    As an employee owned entity, we are especially proud to be able to promote both Maureen and Amy from within the company. Ray Sakowski will continue as Chief Executive Officer and Chairman of the Board.

    "Continuing Bader's tradition of excellence, both Maureen and Amy were logical choices. Both are seasoned veterans with our organization, and are driven to make our offerings the best in the industries we serve.”

    About Bader
    Bader Company is a national leader in point-of-lease insurance solutions for self-storage, multifamily, and ATM markets. The company partners with clients to manage a portion of their operating risk by transferring that risk through east-to-get, low-cost, mass-marketed insurance coverage.



    Molly Laut – Marketing Director

    888-223-3726 ext 7016

  • Monday, May 23, 2011 2:55 PM | CSSSA Admin (Administrator)

    Extra Space Storage will manage the four A-American Self Storage properties in Hawaii recently purchased by W.P. Carey & Co., a N.Y. investment firm.

    A-American was founded by Edmund C. Olson 35 years ago. The family-owned business has more than 100 facilities in five states. Olson also owns large tracts of land in Hawaii.

    In February, Olson entered into a voluntary conservation easement agreement with the newly formed Hawaiian Islands Land Trust to protect 1,276 acres of land on the slopes of Oahu's Waianae mountains. The agreement also covers 907 acres in the Big Island's Kau district. No development, including homes, commercial, roads or power lines will be permitted. Most of the acreage is currently used by three small ranchers, who will continue to lease the land.

    Headquartered in Salt Lake City, Extra Space owns or operates 820 self-storage properties in 34 states and Washington, D.C. The company's properties comprise approximately 550,000 units and more than 59 million square feet of rentable space.


  • Thursday, May 12, 2011 2:55 PM | CSSSA Admin (Administrator)


    Tustin, CA May 12, 2011

    Global Marketing Resources (GMR) joined the CSSA in March 2011 and is a new web marketing resource for CSSA members.

    GMR has recently created a division of the business dedicated to serving the Self Storage industry. Warren Willard, a career entrepreneur with considerable sales and marketing experience will lead the division as Vice President.

    GMR is offering CSSA Members a free copy of their industry specific Local Search Marketing report, just click on the following link to receive your copy today. Free Search Marketing Report

    GMR is dedicated to providing affordably priced Local Search Results to the Self Storage industry. Extensive research has been conducted examining the search marketing needs of the self industry and their approach to Local Search Marketing has been designed to insure "page one results” at prices that will insure the ROI that owner/operators seek.


    Warren Willard

    VP - Self Storage Division

    Global Marketing Resources

    2512 Chambers Road, Suite 206

    Tustin CA 92780

    My Direct line: 949-369-9053

    GMR Corporate Office: 714-731-9000



  • Thursday, May 05, 2011 2:56 PM | CSSSA Admin (Administrator)

    MAY 4, 2011 - Tennessee Gov. Bill Haslam signed House Bill 1265 into law on April 29, amending the current self-storage lien law to allow operators to deliver delinquency notices by hand, e-mail or other "verified" mail means. The law will go into effect July 1.

    "Verified mails" refers to the U.S. Postal Service's certificate of mailing. At a base rate of $1.15, the certificate of mailing is far less costly than Certified Mail, which starts at $5.54.

    Another change to Section 66-31-102 of Tennessee Code Annotated includes the lien-sale newspaper-advertisement requirement. The statute now mandates one-time publishing in a newspaper or publication of local readership. In the past, two published notices were required.

    Other changes:

    • Maximum monthly late fee is $20 or 20 percent of the rent
    • Operators can auction or have a tenant's vehicle removed at 60 days of delinquency, instead of the previous 90.

    The Tennessee Self Storage Association (TNSSA), with support from the national Self Storage Association, spearheaded to effort to make the legislative change.

    "I truly believe the changes will allow self-storage facility owners in Tennessee to more effectively communicate with their customers." said Sherry Cole, self-storage owner and chair of the TNSSA legislative committee. "It's good for business but it's also good for the consumer to bring the law into the 21st century.

    "Our members were so responsive when asked them to call and e-mail their legislators. It was really the entire association who pulled together and made it happen, and I'm very proud of them," Cole said.

    TNSSA President Dee Wiseman Sharp said, "As an insurance agent in the self-storage industry, I'm very excited to see more legal protection for self-storage owners." She added the association will host a May 17 meeting in Knoxville, where lobbyists will be on-hand to explain the changes in the statute. She strongly encourages Tennessee facility owners to attend.

    To follow the progress of the law through the legislature and to read the original bill and its amendments, visit


    Reposted from:

  • Friday, March 25, 2011 2:56 PM | CSSSA Admin (Administrator)

    Westwood, KS – March 7, 2011 – The National Self Storage Alliance was founded to allow independent self storage operators the ability to market at a level to compete with the largest operators in the industry under a unified brand. With a new partnership, the not-for-profit self storage marketing cooperative has taken a step in leveling the playing field with the self storage industry's giants.

    National Self Storage launched a new website this week, one of the first sites designed and operated by WebWorks, a new self storage marketing service.

    Red Nova Labs, the company that created StorageFront and Self Storage Marketing Ahead, created WebWorks to assist self storage companies with website design, sophisticated development, content management tools, SEO services and web marketing consulting on an ongoing basis.

    "The new battleground is the Internet, and the publically-traded companies and larger operators have the dollars and resources available to them to really dominate that market,” said Travis Morrow, National Self Storage Alliance President/CEO. "So our goal was to get a website that technologically was able to compete with them. We want to allow independent operators the ability to have a website that's just as powerful as the giant down the street from them, but they don't have to spend the millions of dollars.”

    What has made WebWorks so enticing to companies like the National Self Storage Alliance is the affordability of the service. Red Nova Labs does not charge for the design of the site and also provides several features for free, such as its self storage space calculator.

    "We need to perform and earn our keep beyond good web design, which means delivering leads,” said Dan Miller, CEO at Red Nova Labs. "That's what sets us apart—that and two solid years of singular focus on the storage industry.”

    In order to deliver leads, one of the main WebWorks' initiatives is to improve its customer's search engine optimization (SEO). Morrow said improved SEO will be the best benefit to his company.

    "The old site was constructed poorly from an SEO standpoint and needed to be redone,” Morrow said. "We had a lot of features we liked on that site, but from SEO standpoint, it just wasn't up to par where it needed to be to capture the local search terms that Google is looking for now.”

    The new website is built not just with SEO in mind, but it is also geared to be user-friendly. Along with the popular storage calculator, the redesign also included Google Maps of the National Self Storage facilities with the company's shield as each land marker, site slideshows on the facility pages, and a list of storage tips.

    From a backend standpoint, WebWorks has created a site that is easy to use and allows the user to create new content, such as the ability to upload video tours.

    "What we provide the client is complete control over their own site, no more long waits for simple content changes or hourly fees from designers to make changes,” said Tom Cox, WebWorks' Web Visibility Manager. "Owners can edit and change the content on their website as easy as they can a word document, along with the ability to add, remove and change facilities in an instant.”

    # # #

  • Friday, March 18, 2011 2:56 PM | CSSSA Admin (Administrator)

    The California Self Storage Association will be relocating on April 15th 2011. Our new office will be located at 4000 MacArthur Blvd., Suite 900 Newport Beach, CA 92660 and our new telephone number and fax will be as follows -  Office - (949) 783.4130  Fax - (949) 861-9425.

    All correspondences after April 15th, 2011 should be mailed to our new address. Please update your records to reflect this change. If you have any questions or concerns please contact us directly.

    About the California Self Storage Association

    Founded in 2002, the California Self Storage Association (CSSA) is the state not-for-profit trade organization dedicated to serving the California self storage industry including owner-operators, facility managers and vendors in the industry. The CSSA represents some 380 direct member companies that own and operate over 800 facilities in California. CSSA direct members range from individual facility owner-operators to multiple-facility operations, to the industry's largest publicly traded Real Estate Investment Trusts (REITs).

    Contact (Prior to April 15th):

    Erin King


    Phone (562) 304-2864

    Fax (562) 304-2865 

  • Wednesday, February 23, 2011 1:56 PM | CSSSA Admin (Administrator)

    Some lawmakers in Idaho are unhappy with the state’s purchase of a self-storage facility last summer, and aim to pass legislation to end similar transactions.

    A state-managed endowment trust overseen by the Department of Land paid $2.7 million in August to buy the 400-plus-unit Affordable Self Storage in a Boise suburb. The controversial purchase has been under fire by local business owners and self-storage professionals who questioned if a state-run commercial business could operate fairly.

    Republican Rep. John Vander Woude told the House State Affairs Committee this week that the purchase was an inappropriate expansion of government into the private sector. Vander Woude’s proposal would require state-owned businesses using non-agricultural land be sold to private persons.

    Shortly after the transaction, the national Self Storage Association (SSA) sent a letter to the Idaho Department of Lands (IDL) and Idaho Department of Land Commissioners expressing concerns about the state competing with the private business sector. In the letter, SSA President and CEO Michael T. Scanlon Jr. stated that the purchase of the facility by the state creates an unfair competitive advantage over other local self-storage operators and requested that Idaho divest itself of the property.

    The SSA received a response in November from George B. Bacon, director of the IDL. Bacon who said the state’s practice of purchasing and managing properties including office buildings and parking lots helps mitigate taxes for Idaho citizens and supports public schools and other institutions. He further said the states followed "a traditional investor path” in purchasing the self-storage facility and local citizens enjoy certain ancillary benefits generated by the trust, such as "hunting, fishing, hiking, berry picking,” and "limited camping and motorized activities."


California Self Storage Association

Contact Us

California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207


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