PhoneSmart Director Tron Jordheim recently completed a poll on the professional social network LinkedIn to help determine why professional people choose self storage facilities. The poll asked, "If you are using or have used self storage, why did you choose one facility over another?”
517 LinkedIn members responded. Of these, an overwhelming 50% chose their self storage facility because it was conveniently located. 11% chose a facility that was recommended to them by someone else. 12% picked their storage location because they liked the features and amenities. Another 12% picked their self storage facility because that facility was neat and tidy. Only 13% chose their storage unit because it was at the lowest priced facility.
Tron Jordheim, PhoneSmart Director said, "This poll should help calm some fears that price is the only consideration when people are looking for storage storage units. Our sales reps at PhoneSmart talk to a lot of people who seem concerned about price. But after talking to them you find that what they really want is a convenient location or a great value. A great value is not the same as a low price.” The PhoneSmart poll has busted the myth that price is more important to a consumer than location.
Mr. Jordheim continued to say, "This poll should also tell storage owners that lowering prices is not the solution for slower business.The solution for slower business is to have people with improved sales skills talking to potential customers. People with great sales skills can build value from a convenient location, a clean and tidy property, a good list of amenities and a good recommendation. People with weak sales skills can only offer price concessions. Price concessions kill businesses.”
PhoneSmart off-site sales force is a self storage marketing company that offers off-site sales support and sales training services to clients all across North America in English and Spanish. For more information go to http://www.phone-smart.info/.