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Red Nova Introduces New storEDGE™ Brand for Its Self Storage Platform

Monday, February 02, 2015 1:02 PM | CSSSA Admin (Administrator)

Westwood, KS, February 2, 2015 — Meet storEDGE, the new brand name for the family of management and marketing solutions from Red Nova Labs, Inc. The storEDGE brand, formerly known as StorageAhead (WebWorks, WebReady, StorageFront, StorageHounds), encompasses Red Nova’s entire platform of integrated products for the self storage industry.


The release of this new branding is the latest in a series of strategic moves the company has taken to transform Red Nova into the leading technology provider in the industry. In the past several months, Red Nova sold its StorageFront and StorageHounds lead aggregation sites to StoreLocal, launched hundreds of new marketing websites, doubled its investment in facility management software, and is repositioning itself under one consolidated name.


“We’ve taken on this significant transformation because we want to further emphasize the benefits of our integrated marketing and management solutions for self storage,” said Dirk Wakeham, CEO of Red Nova. “Our platform is the only 100% cloud-based solution designed for self storage operators of all sizes. It combines an operator’s online marketing presence and facility management functions into a single platform, allowing operators to move seamlessly from reservation to move-out using a single solution from a single vendor.”


Red Nova has developed storEDGE as a unifying brand under which its existing products can fall. This move will reinforce the company’s vision to deliver an integrated solution for the self storage industry.


“As much as I love my closet full of StorageAhead swag, it was the right time to make the change,” Dan Miller, Founder and President of Red Nova, said. “We are investing heavily in our technology and wanted a brand that better showed the depth and capabilities of our platform.”


For more information on the storEDGE platform, visit


About storEDGE

The storEDGE platform, by Red Nova, is a comprehensive suite of web-based solutions designed specifically for the self storage industry. With the tools provided by storEDGE, storage operators now have a competitive edge in boosting rentals, tracking leads, managing operations, and maximizing ROI. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies — and your storage facility — succeed.

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