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California Self Storage Association

Technology Expert Mike Parks To Deliver Napa Keynote Speech

Monday, April 06, 2015 1:59 PM | CSSSA Admin (Administrator)

For Immediate Release
April 6, 2015 

Technology Expert Mike Parks To Deliver Napa Keynote Speech

Anyone who doesn’t think technology is rapidly changing needs only to think back to the 1990’s when the only thing a cell phone could do was make or take a call. And anyone who doesn’t think data matters isn’t keeping up with its roll in setting the future of the self storage industry. The good news for those attending the California Self Storage Association’s 3rd Annual West Coast Self Storage Owner’s Conference May 13-15 in Napa is that the event’s keynote speaker, Mike Parks, is an expert in both technology and data.

Parks, the Chief Deliver Officer of Systems in Motion, will be delivering a presentation titled “How Technology and Data Will Change the Storage Industry Over the Next Five Years” on Thursday, May 14 at the Westin Verasa Hotel, site of the CSSA gathering. Parks will provide valuable insight into strategic role data will play in the self storage business as the industry shifts to a digital customer acquisition model.

Today and tomorrow’s technology will be very data driven and will likely rely on standards that are not yet available in the industry.  Parks will explain how important these standards are and who should be creating them.  He will touch upon the importance of data ownership and access, as well as the importance of sharing data among different systems.

“I am excited to get the opportunity to learn from Mike Parks at the CSSA Napa workshop,” said Robert Chiti, President and CEO of OpenTech Alliance, Inc. “His insight into data ownership and access will be very valuable to self storage operators and vendors alike. Renting self storage units online is the next big shift to hit the self storage industry, but experts like Mike have seen this same shift in other industries years ago.  I greatly look forward to his speech.”

Previous to his role with Systems in Motion, Inc., Parks served as the Chief Information Officer of NorthPoint Communications Group, Inc. He also has worked as the Executive Vice President of Wells Fargo Bank where he headed the bank-wide integration efforts for the merger of Norwest and Wells Fargo. Parks previously served as Senior Vice President with SABRE Decision Technologies, a unit of AMR Corporation. And he also held a number of senior management positions with American Airlines, most recently as Vice President of Information Systems.

Not only is the West Coast Self Storage Owner’s Conference one of the most popular events on the CSSA calendar thanks to its locale (Napa is hard to beat) but also because of the top-notch quality of its speakers.

“We love putting this event together because we know our members enjoy coming to Napa,” said Erin King, Executive Director of the CSSA. “But we also know they want interesting and informative presentations, so bringing in speakers like Mike Parks is crucial to achieving that goal. We feel sure attendees will come away from Mr. Parks’ speech enlightened and more prepared for the future.”

To attend the 3rd Annual CSSA West Coast Self Storage Owner’s Conference get your registration forms from the CSSA on its website ( or call 909-912-1962. Please make sure that you book through the CSSA room block by contacting the hotel directly at 1-888-627-7169. Registration cost: $200 for Owner members / $650 Vendor Member. Non-members pay the price of admission plus appropriate membership costs.



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