After months of development, Mini-Storage Messenger, which has been going by the name of our flagship publication since being acquired by Storelocal Media Corporation in March of this year, has completed its rebranding. We're pleased to reveal our new brand: Modern Storage Media.

Modern Storage Media, or MSM, pays homage to our rich, 43-year-long history within the self-storage industry by retaining the initials of our monthly print and digital magazine Mini-Storage Messenger. Located between the Ms, the S for Storage in the three-letter logo conveys self-storage being at the center of everything MSM does. The curled corner of the first M in the new logo represents turning the page on the past as a publisher as we transform into a modern media company by taking a technology-focused approach to our offerings.

This shift includes focusing on breaking industry news and offering custom publishing, as well as providing an enhanced website, advertising opportunities, and digital magazine experiences. Along with video and premium advertising options, MSM now has tracking capabilities to deliver invaluable ROI data to our advertisers.  

“The name Modern Storage Media exemplifies the company’s forward-thinking approach to all things self-storage,” says Travis Morrow, CEO of Storelocal, our parent company. “It will empower us to continue providing the cutting-edge media solutions our readers and advertisers are seeking.”

“We are very excited about the expanded opportunities that will be available to our readers and advertisers as a part of this rebrand,” says Publisher Poppy Behrens. “Not only does it move us forward in the digital age, but it also preserves the history of the publication started by Hardy Good more than 40 years ago.”

The MSM team, boasting over 20 years of experience in the self-storage industry, remains committed to providing high-quality content that adds value to our readers through the monthly, quarterly, and annual publications the industry has come to trust, as well as our new offerings. To get a feel for the new MSM, visit our updated website, www.modernstoragemedia.com.