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California Self Storage Association

The Latest Industry News

With the daunting amount of news and information coming at you constantly it is impossible for any one person to keep up. Our team curates and alerts you to the "must have” information to ensure you are in the know. Having relevant, current information helps you to make the best decisions possible.

  • Thursday, May 14, 2015 1:59 PM | CSSSA Admin (Administrator)

    When a company tells you that it has a great product to make your life better, the first thing to cross your mind is probably “What’s the catch?” But when it is the California Self Storage Association (CSSA) offering up a great new service to its members for free, there is no catch. It is all part and parcel to what the CSSA does. Being a member most definitely has its benefits.

    The CSSA is pairing with the California Employers Association (CEA) to provide members with a free Human Resource Hotline. CEA is a Human Resource consulting company that has been providing HR support to business owners in California for over 75 years. CSSA members will now be able to speak to a human resource expert who can provide California HR information and support by phone from 8 a.m. to 5 p.m., Monday through Friday. CSSA members can reach the HR Hotline by calling or via email at ceainfo@employers.org.

    CSSA members also will receive a monthly newsletter (The California Employers Report) as well as the “CEA Weekly Update” – a weekly bulleting sent via email that highlights current HR issues and provides timely information on employment law developments in California.

    “The human resource realm has changed dramatically over the last 10 years and we feel that by adding this free accessibility to the vast wealth of California Employers Association information and services, we will help our CSSA members in a substantial way,” said Erin King, Executive Director of the CSSA. “We are constantly looking at ways to improve self storage in our state and this human resource addition will hopefully be used by all our members. It is free, after all!”

    CSSA members will have a login to use for the site’s benefits. The CSSA will get monthly reports from the CAE about the types of calls received from CSSA members and the CSSA, in turn, will use that information to structure future classes and membership benefits. The CEA also will contribute to a revamping of the CSSA employee manual for members for 2015. Members who previously purchased the manual will get the update for free – the updated template will remain priced as it was in 2014, only $299.00. 

    The CSSA’s new benefit is set to kick off on June 1 and the CSSA also expects the manual template to be available on the same date. King hopes that members will make good use of the offering to answer any and all human resource questions and needs.

    Visit - http://www.californiaselfstorage.org/?page=2015HRProgram to learn more! 

    Remember you must be logged in to view Member only content!


  • Monday, April 06, 2015 1:59 PM | CSSSA Admin (Administrator)

    For Immediate Release
    April 6, 2015 

    Technology Expert Mike Parks To Deliver Napa Keynote Speech

    Anyone who doesn’t think technology is rapidly changing needs only to think back to the 1990’s when the only thing a cell phone could do was make or take a call. And anyone who doesn’t think data matters isn’t keeping up with its roll in setting the future of the self storage industry. The good news for those attending the California Self Storage Association’s 3rd Annual West Coast Self Storage Owner’s Conference May 13-15 in Napa is that the event’s keynote speaker, Mike Parks, is an expert in both technology and data.

    Parks, the Chief Deliver Officer of Systems in Motion, will be delivering a presentation titled “How Technology and Data Will Change the Storage Industry Over the Next Five Years” on Thursday, May 14 at the Westin Verasa Hotel, site of the CSSA gathering. Parks will provide valuable insight into strategic role data will play in the self storage business as the industry shifts to a digital customer acquisition model.

    Today and tomorrow’s technology will be very data driven and will likely rely on standards that are not yet available in the industry.  Parks will explain how important these standards are and who should be creating them.  He will touch upon the importance of data ownership and access, as well as the importance of sharing data among different systems.

    “I am excited to get the opportunity to learn from Mike Parks at the CSSA Napa workshop,” said Robert Chiti, President and CEO of OpenTech Alliance, Inc. “His insight into data ownership and access will be very valuable to self storage operators and vendors alike. Renting self storage units online is the next big shift to hit the self storage industry, but experts like Mike have seen this same shift in other industries years ago.  I greatly look forward to his speech.”

    Previous to his role with Systems in Motion, Inc., Parks served as the Chief Information Officer of NorthPoint Communications Group, Inc. He also has worked as the Executive Vice President of Wells Fargo Bank where he headed the bank-wide integration efforts for the merger of Norwest and Wells Fargo. Parks previously served as Senior Vice President with SABRE Decision Technologies, a unit of AMR Corporation. And he also held a number of senior management positions with American Airlines, most recently as Vice President of Information Systems.

    Not only is the West Coast Self Storage Owner’s Conference one of the most popular events on the CSSA calendar thanks to its locale (Napa is hard to beat) but also because of the top-notch quality of its speakers.

    “We love putting this event together because we know our members enjoy coming to Napa,” said Erin King, Executive Director of the CSSA. “But we also know they want interesting and informative presentations, so bringing in speakers like Mike Parks is crucial to achieving that goal. We feel sure attendees will come away from Mr. Parks’ speech enlightened and more prepared for the future.”

    To attend the 3rd Annual CSSA West Coast Self Storage Owner’s Conference get your registration forms from the CSSA on its website (www.californiaselfstorage.org) or call 909-912-1962. Please make sure that you book through the CSSA room block by contacting the hotel directly at 1-888-627-7169. Registration cost: $200 for Owner members / $650 Vendor Member. Non-members pay the price of admission plus appropriate membership costs.

     

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  • Monday, April 06, 2015 1:59 PM | CSSSA Admin (Administrator)

    Westwood, KS, April 7, 2015 storEDGE, the leading provider of technology solutions for the self storage industry, introduced the storEDGE Rental Center, enabling operators to provide 24-hour renting services and ultimately secure more rentals, improve operating efficiencies, and increase operating income.

    The storEDGE Rental Center is an add-on to the storEDGE Management Suite. It allows renters to view and rent available units, manage account settings, schedule move-outs, and enter into legally binding rental agreements — all without the need for staff involvement. Dirk Wakeham, CEO of storEDGE, commented, “The storEDGE Rental Center is a natural extension of our platform, which combines the marketing and management functions necessary to operate storage facilities through a single solution from a single vendor.” This service is designed to meet the rising need for a platform that allows storage operators to manage all aspects of their facilities, from lead generation to rent collection.

    As a browser-based, cloud-hosted solution, the storEDGE Rental Center can run on any device, including an iPad. “Customers can use their computer, smart phone, or tablet to secure their rental, which is a feature increasingly in demand for millennials,” said Wakeham. This capability improves lead conversion rates, enhances the accuracy and completeness of rental agreements, and increases operational efficiency. More information about the storEDGE Rental Center can be found at www.storEDGE.com/rental-center and at booth #617 at the ISS World Expo.

    About storEDGE

    The storEDGE platform, by Red Nova, is a comprehensive suite of web-based solutions designed specifically for the self storage industry. With the tools provided by storEDGE, storage operators now have a competitive edge in boosting rentals, tracking leads, managing operations, and maximizing ROI. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies — and your storage facility — succeed.


  • Tuesday, March 24, 2015 2:00 PM | CSSSA Admin (Administrator)

    Alhambra, CA – March 20, 2015
    A-1 Self Storage, the premier provider of self-storage in Los Angeles County, California, announced today the official ribbon cutting ceremony with the Alhambra Chamber of Commerce was held on March 10, 2015. This state-of-the-art self storage facility opened on February 24, 2015 and is located at 2300 Poplar Boulevard, Alhambra, CA.


    The event was attended by Cecilia Garcia, Alhambra Chamber Ambassador, Dr. Steve Placido, Alhambra City Councilman, and Frank Chen, Alhambra Chamber of Commerce Immediate Past President.


    “We are very excited to be a part of the diverse and vibrant Alhambra community,” said Brian Caster, President and CEO of A-1 Self Storage. “Thank you to the community members and town officials who made our Chamber ribbon cutting ceremony a success.”


    To learn more about the newest A-1 Self Storage location in Alhambra, visit our website at http://a1stor.co/A1Alhambra.


    About A-1 Self Storage:
    A-1 Self Storage is one of the leading providers of storage units in California, with 8 self-storage locations in Los Angeles County. A-1 Self-Storage is the Self-Storage division of the Caster Companies, a third generation family owned company headquartered in San Diego, California serving local communities since 1959. The Caster Companies specializes in acquisitions, development, and management of A-1 Self-Storage. Our real estate portfolio includes over 5 million square feet in real estate properties, including 48 self-storage locations with over 33,000 customers. It is one of California’s largest independent self-storage and car storage owner/operators.


    CONTACTS:
    Cori Garrod | A-1 Self Storage | (800) 219-4854 x 122| press@a1storage.com | www.a1storage.com
    END
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  • Friday, March 06, 2015 1:00 PM | CSSSA Admin (Administrator)

    Richardson, TX – March 6, 2015: XPS Solutions has announced the new promotion of one of their veteran employees, Michael Roberts. Formerly Vice President of Business Development, Roberts is now Executive Vice President of Business Development and Operations.

    With 17 years of previous sales management experience, Roberts became a valuable asset for XPS Solutions when he joined the team eight years ago, and has since been an integral part of business development. From managing daily business activities and sales, to furthering the vision and execution of company expansion, Roberts has made fundamental contributions to XPS Solutions that have helped shape the organization into the industry leader it is today.

    “Michael knows the self-storage industry,” says John Traver, Chief Executive Officer of XPS Solutions. “He knows what works and what doesn’t, and is able to critically analyze exactly what independent self-storage owners need to succeed and grow their business. His knowledge and experience are essential to our team as we continue to innovate the solutions we offer to our clients.”

    Roberts’ promotion is the result of big advances at XPS Solutions. In June 2014, the company moved headquarters to expand their space and capacity by 50 percent. The state-of-the-art XPS facility in Richardson, Texas, is the Centralized Sales and Support Center for thousands of independent self-storage sites, and facilitates business growth within the self-storage industry. XPS Solutions has also unveiled a new product suite featuring unique programs that enable Big Data collection and analysis, enhanced prospect conversion rates, and complete call and web lead coverage.

    For more information, visit www.xpsusa.com, or call (877) XPS.USA1 with specific inquiries.

  • Tuesday, March 03, 2015 1:00 PM | CSSSA Admin (Administrator)

    WORLD RECOGNITION OF DISTINGUISHED GENERAL COUNSEL:
    STEVEN M. GLICK
    UPON HIS RETIREMENT AS SENIOR VICE PRESIDENT,
    CHIEF LEGAL OFFICER
    & CORPORATE SECRETARY OF PUBLIC STORAGE
    (2010 – 2015)

    Tuesday, March 10, 2015, 8:30 – 10:45 A.M. (8:00 Registration)
    Gibson Dunn Conference Center, 333 South Grand Ave., Los Angeles

    There is no fee to attend and continental breakfast will be served.
    Two hours of California CLE credits will be provided.


    General Counsel are more important than ever in history. Boards of Directors look increasingly to them to enhance financial and business strategy, compliance, and integrity of corporate operations. In recognition of our distinguished Guest of Honor’s personal accomplishments in his career and his leadership in the profession, we are honoring Steven M. Glick, General Counsel of Public Storage during 2010 – 2015, with the leading global honor for General Counsel. Public Storage is a real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. It is one of the largest real estate companies and landlords in the world. (The national and worldwide operations are described further below.) His address will focus on key issues facing the General Counsel of an international business during the course of his legal career including 16 years of practice in Europe. The panelists’ additional topics include international business & law; mergers & acquisitions; intellectual property; tax strategies; and litigation. The transcript of this event will be made available worldwide in electronic copy.

    The Directors Roundtable is a civic group which organizes the preeminent worldwide programming for Directors and their advisors including General Counsel.

    GUEST OF HONOR: Steven M. Glick Senior Vice President, Chief Legal Officer, and Corporate Secretary, Public Storage (2010 – 2015)

    DISTINGUISHED PANELISTS:

    Mark Pecheck Partner, Gibson Dunn LLP

    Michael Quigley Partner, Kim & Chang (Korea)

    Joshua Zielinski Partner, McElroy, Deutsch, Mulvaney & Carpenter LLP

    John Marzulli Partner, Shearman & Sterling LLP

    Jack Friedman (Moderator) Chairman, Directors Roundtable


    REGISTRATION: To register, log on to our Website www.directorsroundtable.com and click on "Current Events and Registration". To contact us, call Karen Todd at (727) 493-2067 or e-mail to Jack Friedman, Chairman of the Directors Roundtable, at karen.f.todd@gmail.com.
    Directors Roundtable is a State Bar of California approved MCLE provider. This activity has been approved for 2.0 hours of general MCLE credit.

    Public Storage,a member of the S&P 500 and FT Global 500, with a market capitalization of approximately $35 billion, is a real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company has interests in approximately 2,250 self-storage facilities located in 38 states with almost 150 million net rentable square feet in the United States and 188 storage facilities located in seven Western European nations with approximately ten million net rentable square feet operated under the “Shurgard” brand. [The Company also owns a 42% common equity interest in PS Business Parks, Inc. (NYSE:PSB) which owns and operates approximately 30 million rentable square feet of commercial space, primarily flex, multi-tenant office and industrial space.]


  • Monday, March 02, 2015 1:01 PM | CSSSA Admin (Administrator)

    Walnut Creek, CA  March 2, 2015

    Storage Pro continues to grow with 6 new management accounts bringing its total to 40 locations owned or managed.

    Storage Pro Walnut Creek, CA is pleased to announce 6 new management accounts in Antioch, Pittsburg, Martinez, San Leandro, Fairfield, and Truckee. Storage Pro continues to grow with 40 locations owned or 3rd party managed.

    Steve Mirabito, President, states , “Our years of experience constantly improving results of our properties has been recognized by owners. We have shown substantial increases in the performance of new properties. We continue to look for additional assets in California and other Western States that would benefit our management company program.”

    Steve is past President of California Self Storage Association industry trade association and is a frequent speaker on industry panels. Storage Pro was founded in 1990 in Stockton, CA.


  • Wednesday, February 25, 2015 1:02 PM | CSSSA Admin (Administrator)

    Richardson, TX – February 25, 2015: XPS Solutions is innovating yet again, and has launched a new Competitive Market Audit program. The XPS Marketing Team has been hard at work conducting Self-Storage Market Research Audits in a variety of areas, and is making the data discoveries available to self-storage proprietors for free.

    Independent site owners will now have the opportunity to access valuable R&D findings specific to their facility. The market data will help site owners know if their marketing strategy is actually translating to rental conversions, and how their self-storage site directly compares to the competition. 

    In addition to the launch of this comprehensive audit program, XPS is continuing to provide turn-key solutions for site owners looking to grow their self-storage business. With their state-of-the-art Centralized Sales and Support Center, XPS is able to provide complete call, web lead, live chat, and pay-by-phone coverage, while minimizing cost and maximizing quality.

    One of the newest ways XPS is helping independent self-storage proprietors increase show and rental rates is through Prospect Conversion, a program that provides a unique system where every prospect gets followed up on, no matter what. “We’ve discovered that most independent self-storage sites don’t have a follow-up strategy,” says Michael Roberts, Executive VP of Business Development and Operations at XPS Solutions. “Considering how incredibly competitive this industry is, that’s shocking.”

    John Traver, CEO of XPS Solutions, goes on to add, “The fact is, one and done selling doesn’t work most of the time. In order to get your share of the market, you have to be following up with your prospects. If you don’t, you’re leaving rentals on the table for your competitors.” The Prospect Conversion program leverages professional contact systems to capture self-storage shoppers that are not a first call or visit close and increase rentals.

    To support the launch of these latest XPS programs and solutions, XPS has created a brand new website that can be found at www.xpsusa.com. Self-storage site owners are now able to submit their general company information via this website to find out their qualifying status for access to free site-specific Competitive Market Audit findings.

    For more information, visit www.xpsusa.com, or contact Michael Roberts (mroberts@xpsusa.com; 972.865.4312) with specific inquiries. 


  • Wednesday, February 25, 2015 1:01 PM | CSSSA Admin (Administrator)

    Alhambra, CA – February 24, 2015: A-1 Self Storage, the premier provider of self-storage in Los Angeles County, California, announced today the opening of its newest self-storage location in Alhambra, CA. This 105,033 sq. ft. state-of-the-art facility offers 744 storage units and is located at 2300 Poplar Boulevard.

    Featuring 24 hour video surveillance, coded keypad entry, and cylinder locks, this brand new facility offers the very best in security. Access to the facility is available from 6 a.m. to 10 p.m. daily; some of the longest access hours in the area. Wide loading/unloading areas with easy building access were designed to make moving quick and convenient. This facility is centrally located near the Costco/Target Shopping Center, providing affordable self-storage to businesses and residents in the western San Gabriel Valley including Alhambra, Monterey Park, South Pasadena, and San Gabriel.

    “We designed this property to offer the very best self-storage experience possible,” said Brian Caster, President and CEO of A-1 Self Storage. “We wanted to add value to the neighborhood with the right kind of storage at the right price. We are excited to be a part of the Alhambra community.”

    A-1 Self Storage is scheduled for an official ribbon cutting ceremony with the Alhambra Chamber of Commerce on March 10th at 11 a.m. We encourage businesses and residents of the city of Alhambra to join us for this brief ceremony and refreshments. Facility tours will be available to the general public following the ceremony.

    To learn more about the newest A-1 Self Storage location in Alhambra, visit our website at http://a1stor.co/A1Alhambra.

    About A-1 Self Storage:
    A-1 Self Storage is one of the leading providers of storage units in California, with 8 self-storage locations in Los Angeles County. A-1 Self-Storage is the Self-Storage division of the Caster Companies, a third generation family owned company headquartered in San Diego, California serving local communities since 1959. The Caster Companies specializes in acquisitions, development, and management of A-1 Self-Storage. Our real estate portfolio includes over 5 million square feet in real estate properties, including 48 self-storage locations with over 33,000 customers. It is one of California’s largest independent self-storage and car storage owner/operators.

    CONTACTS:
    Cori Garrod | A-1 Self Storage | (800) 219-4854 x 122| press@a1storage.com | www.a1storage.com

  • Monday, February 02, 2015 1:02 PM | CSSSA Admin (Administrator)

    Westwood, KS, February 2, 2015 — Meet storEDGE, the new brand name for the family of management and marketing solutions from Red Nova Labs, Inc. The storEDGE brand, formerly known as StorageAhead (WebWorks, WebReady, StorageFront, StorageHounds), encompasses Red Nova’s entire platform of integrated products for the self storage industry.

     

    The release of this new branding is the latest in a series of strategic moves the company has taken to transform Red Nova into the leading technology provider in the industry. In the past several months, Red Nova sold its StorageFront and StorageHounds lead aggregation sites to StoreLocal, launched hundreds of new marketing websites, doubled its investment in facility management software, and is repositioning itself under one consolidated name.

     

    “We’ve taken on this significant transformation because we want to further emphasize the benefits of our integrated marketing and management solutions for self storage,” said Dirk Wakeham, CEO of Red Nova. “Our platform is the only 100% cloud-based solution designed for self storage operators of all sizes. It combines an operator’s online marketing presence and facility management functions into a single platform, allowing operators to move seamlessly from reservation to move-out using a single solution from a single vendor.”

     

    Red Nova has developed storEDGE as a unifying brand under which its existing products can fall. This move will reinforce the company’s vision to deliver an integrated solution for the self storage industry.

     

    “As much as I love my closet full of StorageAhead swag, it was the right time to make the change,” Dan Miller, Founder and President of Red Nova, said. “We are investing heavily in our technology and wanted a brand that better showed the depth and capabilities of our platform.”

     

    For more information on the storEDGE platform, visit storEDGE.com.

     

    About storEDGE

    The storEDGE platform, by Red Nova, is a comprehensive suite of web-based solutions designed specifically for the self storage industry. With the tools provided by storEDGE, storage operators now have a competitive edge in boosting rentals, tracking leads, managing operations, and maximizing ROI. Together, our experience in online marketing and our knowledge of the industry is what makes our technologies — and your storage facility — succeed.


California Self Storage Association

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California Self Storage Association
5325 Elkhorn Blvd., #283 
Sacramento, CA 95842

P: 888-CSSA-207 or 888-277-2207
F: 949-861-9425

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