Strategic Plan

2025 Strategic Business Plan

Association Vision

CSSA Core Values

• Community - Fostering collaboration for the success of all
• Education - Keeping members informed - knowledge is power
• Standards - Principles for self storage business
• Foresight - Being relevant today, but preparing for tomorrow
• Advocacy - Upholding the law - protecting the industry
• Customer Service - Focusing on the needs of customers
• Enrichment - Elevating the quality of the self-storage industry
• Stewardship - Realization of responsibility for member involvement
• Image - Improve representation within community

CSSA Core Purpose

The reason for our organization's existence:

To ensure the success of the self storage industry

CSSA BHAG - (Big Harry Audacious Goal)

Our definitive long-range goal - the "destination" - where we are headed as an organization:

Be an indispensable leader and asset to the self storage industry

CSSA Mission

What we do as an organization:

To continue the success of the self storage industry through advocacy, education, and fostering community

Association Goals

CSSA will achieve its purpose and move closer to the long-range goal through focused short and long-term goals based on agreed-to values and operating guidelines. CSSA will focus on the following five areas for growth and sustainability:

Membership Services 

Increase membership through concerted recruitment efforts and retention programs

Education and Professional Development

Provide CSSA members the opportunity to learn skills critical to the success of self storage operators

Financial Resources 

Maintain CSSA's stability and fiscal responsibility

Industry Protection 

Be proactive versus reactive on legislative, regulatory, and legal issues that protect the California self storage industry

Major Events 

Continue providing the highest-level education and networking events in the industry:

• Napa Conference: Annual conference - focus on technology, operations, and networking
• Annual Owners Summit:  Finance, forecasting, investments

Marketing and Communications 

NEW - Effectively communicate the value of self storage to the public and promote the benefits of  CSSA to the industry