AB 446 (Ward D) Surveillance pricing.

Current Text: Amended: 3/20/2025
Last Amend: 3/20/2025
Status: 3/20/2025-Read second time and amended.
Location: 3/18/2025-A. JUD.
Summary: The California Consumer Privacy Act of 2018 (CCPA) grants a consumer various rights with
respect to personal information that is collected or sold by a business, as defined, including the right to
direct a business that sells or shares personal information about the consumer to third parties not to
sell or share the consumer’s personal information, as specified. The California Privacy Rights Act of
2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election,
amended, added to, and reenacted the CCPA and establishes the California Privacy Protection Agency
and vests the agency with full administrative power, authority, and jurisdiction to enforce those
provisions. This bill would, subject to certain exceptions, prohibit a person from engaging in
surveillance pricing. The bill would define “surveillance pricing” to mean using specified information,
gathered through a technological method or system of surveillance, to set the price of a commercial
good or service for a consumer that differs from the standard price, as defined.